Strategy is defined as a course of action or a plan, including the specification of resources required achieving a specific objective. All business organizations have objectives, but because of the dynamic nature of the organization’s environments, overall plans or strategies are needed to specify in broad terms just how the objectives of the organization can be achieved, given the uncertainty of the environments.
Strategic management is therefore concerned with deciding on a strategy and planning how that strategy is to be effected.
This two (2) day seminar addresses strategic, production and operational management. The goal is to address the importance of strategy formulation and how to decide, develop and implement a plan to achieve business results.
Creating added value is the ultimate economic justification for a firm’s existence. It links financial performance with the value-creating activities of the firm and shows that a sustainable competitive advantage is central to value creation. It provides a powerful framework for developing intelligent strategies.
Seminar Objectives
- Define basic concepts and the importance of developing competitive strategy.
- Apply a strategic framework to develop a sustainable competitive strategy.
- Describe and use selected analytical and strategic tools.
- Recognize alternative strategies and be able to discuss the process of making the best choices.
Topics to be discussed are as follows:
- The Organization’s Mission Statement
- Strategy Development Process & Principles
- External Assessment – Macro Environment
- Internal Assessment
- Managerial Decision Making Process
- Formulating the Strategy
- Implementation
