Marketing is an essential business function. It is the process of planning and distributing the exchange of products and services using the concepts of pricing and promotion. Marketing is also a creative process. Marketing deals with the central task of business, finding, and satisfying customer needs. It crisply discusses the “marketing mix,” tools that make it possible to design and manage a customer value proposition that is superior to that of rivals. It deals with the Who? What? and How? of business:
- Whose needs to serve?
- What needs to serve?
- How best to serve those needs relative to competitors?
- How to define business success or failure.
This three (3) day seminar gives the participant an overview of Marketing as the essential business function of the organization. This seminar highlights marketing as the creative process.
Seminar Objectives:
- Describe the role of Marketing and the Marketing perspective.
- Discuss what Marketing does, its tools and thought process.
- Identify the five Ps of marketing: Positioning, Product, Pricing, Placement/Channels and Promotion and their importance to business success.
- Assess the changes and trends affecting the five Ps and approaches to better manage their impact in the marketplace.
- Apply some of the tools of Marketing to each of the Five Ps.
Topics discussed during this seminar are:
- The Definition of Marketing
- Defining the Market
- Managing the Marketing Process
- Market Research
- Market Segmentation
- Brand Marketing Decisions
- New Product Development and Marketing Strategies
- The Promotional Mix
- How to Chose Customers, Narrow Your Focus and Dominate Your Market
- How to Drive Growth and Innovation
