A marketing plan serves three functions. Firstly, and foremost, it is a plan that can be used to develop ideas about how the business should be conducted. It is a chance to refine strategies and make mistakes on paper rather than in the real world. Secondly, the marketing plan is a retrospective tool, against which a business can access a company’s actual performance overtime. And thirdly, it is the plan in which gives the organization a track to follow and measure its success.
The three (3) day seminar presents the components of a successful marketing plan and why it is an essential business function of the organization. This workshop will focus on the developing the plan using the 5 P’s of marketing – product, place, promotion, price and position. The purpose of creating a marketing plan is to clearly show what steps will be undertaken to achieve the business’ marketing objectives.
Seminar Objectives:
- Discuss the marketing plan and its value
- Overview the elements of a successful marketing plan
- Identify and review the steps of the plan
- Executive Summary
- Products or Services Market Analysis
- Marketing and Sales Strategies
- Organization and Management
- Financial Data
- Funding Request
- Appendix
- What happens once the plan is written
- How to Keep the plan current
Topics discussed during this seminar are:
- What is a Marketing Plan
- What Are the Values of Our Products or Services to the Potential Customer
- What Is the Budget, Including the Advertising and Promotional Plan
- Description of the Business Location, including Advantages and Disadvantages for Marketing
- Understanding Your Pricing Strategy
- How Marketing Strategy Might Differ Between Different Segments
- What Are the Risks Factors to Our Recommendation
- How to Develop A Sustainable Competitive Advantage
- How to Create, Win and Dominate Markets
